Matsuura Aya, known affectionately by her fans as "Ayaya," is a young singer who, as well as being a solo performer, is also a member of the famous Japanese all-girl musical group Hello!Project. Aya's voice is sweet and fresh and perfectly suited to the music that she sings. Her bubbly personality only adds to her performances, and this has contributed to her becoming one of the most popular performers that has emerged from Hello!Project.