AJOO has it all: good looks, swift dance moves, a strong voice and powerful compositions. He has drawn comparisons to one of Korea's biggest names, Se7en, due to his talent in dance, but has managed to create a name for himself in his own right as well as producing his own unique sound. All of this resulted in AJOO being dubbed one of the most promising new artists of 2008.
His music is predominantly pop but he incorporates elements of rock, traditional ballads and R&B to produce a sound that has captured the hearts of the Korean audience and leaves him with a potentially very bright future ahead.