Beni Arashiro, now known as simply BENI, is one of several bicultural J-pop idols. However, unlike some of her colleagues, BENI is fully bilingual. That, and PR stunts such as signing up to be the ambassador for the NFL in Tokyo, suggest she has one eye fixed firmly on music fans stateside.
Her repertoire consists of danceable pop songs mixed with R&B. Occasionally, a cover of a popular English song is included on her singles.