Bada is a well-known star in Korea, being the former lead singer of the K-pop group S.E.S before going solo in 2003. She is well-known for her powerful belting voice. Whilst also being a pop artist, Bada manages to encompass many other different styles and beats in her music such as house, soul and funk, and most recently incorporating an 80s dance vibe, giving her a wide range of fans.
She has also made name herself opening her own fashion line as well as starring in several musicals.