New Digital Single from Kalen Anzai

Pop singer Kalen Anzai released a new digital single titled Genjitsu Camera on December 15th. It is the third of seven consecutive digital releases she has planned.

Co-produced by English singer-songwriter Charli XCX, Danny L Harle, Radical Hardcore Clique and Kanata Okajima, the song is said to capture the essence of trends such as vaporwave and city pop, but package it in a fresh "newtro" sound. Anzai wrote the lyrics herself, and they are based around the theme of a "genjitsu camera", which is a new retronym.

A retronym is a term created to differentiate an older version of something once a new variation appears (for example, what was once simply referred to as a "phone" became a "landline phone"). A "genjitsu camera" is a camera with no processing, and the term was created with the advent of digital cameras with built-in filters and effects.

Links to download and stream Genjitsu Camera on various music platforms are available here. 

A music video premiered simultaneously with the release. It is a collaborative work with Gaako, who also designed the artwork. Gaako is best known for his cyberpunk-style art that portrays the gap between the real and unreal.

In the video, duplicates of Anzai existing in the real world, a mirror world and an illustrated world are juxtaposed and blended together.

The music video for Genjitsu Camera can be viewed below.